
- All right, wait. They use it to LURE...
- Eh! Too late, I win.
The Big Bang Theory Season 1, Episode 10

Stay here. I'll LURE them away.
Game of Thrones Season 6, Episode 1

It's how they LURE you in.
I believe it's called "bait and switch."
The Big Bang Theory Season 4, Episode 3

And are you gonna use candy
to LURE them in?
The Big Bang Theory Season 8, Episode 4

to LURE him to your house--
Breaking Bad Season 5, Episode 11